My challenge was designing a brand that could unite seemingly separate worlds - reading, stationery, and mechanical keyboards. A cohesive identity incorporating all three (and possibly more, as one does not only have a handful of hobbies) seemed impossible. The goal was to create something warm, personal, and timeless, yet modern enough to live comfortably in the digital space. The concept found it's center in the typewriter - a bridge between analog and digital, words and mechanics. I reimagined it as a single keycap, essentially merging my two hobbies. The identity uses a monospace typeface to echo traditional typewriter fonts while maintaining a clean, contemporary feel. A mute